The Branding Blog

What's a "persuasion architect"? It's someone who helps makes sure you're speaking to the heart of your customers - and if you're running a business, a blog, or a web site, that's someone you want to have working for you. Dave Young is a Persuasion Architect, and in his Branding Blog, he writes about advertising building buzz, Netflix's unusual approach to customer service, and fun stuff like Teenage Mutant Ninja Wiener Dogs. It's an in-depth, opinionated look at the thrill of the Uncovery (and what it means for your business)!