Brickfish

No doubt we’ve all taken note of user-generated content (think YouTube) and user-driven rankings (Digg). But user-created online marketing campaigns? That’s what Brickfish is aiming for. In their own words: “Our platform enables consumers to engage with brands through user-generated content… Campaigns are designed to reward consumers for engaging with brands by creating content, reviewing, voting, viewing or propagating branded content to the web.” Brickfish users have already tested this concept by whipping up campaigns for music, fashion, and lifestyles, with some interesting results. So if you want to try your hand at branding sneakers, a new comic book, an old band, or some other product or event, run your idea up the flagpole at Brickfish. Someone - or a lot of people - just might salute it.