Branding Strategy Insider

Expert brand marketing consultants Brad VanAuken and Derrick Daye (along with this month's guest author, Jack Trout), go above and beyond the call of blogging to share insider information from their corner of the business world. Branding Strategy Insider is more informative and inspirational than any seminar or workshop in Hawaii. How do you know if your brand is good enough? What is your position and do you have enough brand equity? Don't worry if you don't have it all figured out just yet, there are plenty of ideas here to get you started, including a 16-step process for building winning brands. Buying Brad's best-selling book Brand Aid is not a prerequisite to be a regular on the site, but with all the strategy they're sharing on the blog, it would be shocking if business owners of all sizes didn't rush out and buy the book for their directors. Get tips on how to be both a leader and a trend-setter now.