The Diff

The Diff, as in "What's the Diff?," is a beautiful new site from the folks at Quicken Loans, which takes a unique approach for a corporate blog. Instead of listing news and updates about the company's products (a blog format we love in its own right), they've decided to create a blog about the values that Quicken Loans hopes to embody, as suggested by the tagline "Exposing the Gap Between Average and Excellent." The examples of excellence come from the world at large -- not just Quicken Loans -- and make for a compelling experience that readers can return to again and again. Beyond the usual community engagement from comments and trackbacks, The Diff also offers a place for its audience to submit their own stories about something or someone who made a difference. As you can imagine, we love the idea of outward-looking blogs, not just outward-facing blogs. A company that is actively engaged with the world around it is the kind of company we like, and the kind of company we're proud to have as a customer.

Comments

[Clayton]

Thank you very much for making our blog a "featured blog." On behalf of the Quicken Loans blog team, we are honored that TypePad would choose us, considering how new our blog is. We look forward to creating an outstanding and informative blog for years to come!