ecoFabulous!

Zem Joaquin doesn't just research the ecofabulous lifestyle, she lives it. As the green editor for House and Garden magazine, she brings her passion for environmentally sustainable products and design to both the mainstream press and her TypePad blog, ecoFabulous! Zem has always been interested in design, but only recently, under the mentorship of "cradle-to-cradle" pioneer William McDonough, has she turned her focus to items that fit into an environmentally conscious life-cycle. Of course, all this planet-friendly energy doesn't mean that Zem's blog is a preachy affair. On the contrary, you'll find inspiring objects of desire like plush pillows made with biodegradable yarn; a speedy, electric sports car; and luxe, luscious organic cotton towels. Proving that green doesn't have to be drab, Zem Joaquin is leading the way toward a less wasteful, more beautiful world for everyone.