The Long Tail

The Long Tail is Chris Anderson's blog about the economic shift from "big hits" to smaller niche products and services. The Internet is changing the way companies do business and the expectations that consumers have about choice. Anderson, editor-in-chief of Wired magazine, has a keen eye for spotting those changes and a deep understanding of where they will ultimately lead us. Anderson originally suggested the idea in an article in October 2004, and ever since he's kept up his lively Long Tail blog as a proving grounds for developing the ideas in the article into a full-length book. That book, of the same name, was just published by Hyperion, and is available everywhere fine visionary books are sold.