Micro Persuasion

Showcasing Steve Rubel's site, Micro Persuasion, feels a little like stating the obvious. Technorati counts Rubel as one of its top 100 bloggers, and while it seems like Micro Persuasion has been around forever, in fact, the PR executive only started blogging a little over 2 years ago. His goal? To understand the way that individual bloggers were influencing people (and his clients' customers) and learn how to reach those bloggers. Of course, a funny thing happened on the way to enlightenment. By watching the influencers, Rubel has become one himself. Did he learn the tactics -- attributing ideas and links, being an active voice on his and other bloggers' comment threads, balancing short posts with longer pieces while doling out a steady stream of annotated links -- or was he a natural that just needed a fertile subject? In the end, it doesn't really matter. There's certainly more than one path to becoming required reading. So, whether you follow Micro Persuasion for the information that Rubel tirelessly offers his readers or as inspiration on how to become known as an expert in your chosen field, just make sure you read it.